{"id":867,"date":"2024-12-06T10:05:37","date_gmt":"2024-12-06T10:05:37","guid":{"rendered":"https:\/\/altanova.nl\/about-us\/"},"modified":"2025-06-27T10:03:06","modified_gmt":"2025-06-27T10:03:06","slug":"about-us","status":"publish","type":"page","link":"https:\/\/altanova.nl\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"

[vc_section full_width=”stretch_row” content_placement=”bottom” css=”.vc_custom_1733737460035{background: #136D6B url(https:\/\/altanova.nl\/wp-content\/uploads\/2024\/12\/over-ons-header.jpg?id=513) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”header-row-img-pos” el_id=”header-over-ons-section”][vc_row][vc_column][vc_custom_heading text=”ABOUT US” font_container=”tag:h2|font_size:45|text_align:center|color:%23FFFFFF” use_theme_fonts=”yes” css=”.vc_custom_1733479622253{padding-top: 6em !important;padding-bottom: 3em !important;}”][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1733324150153{margin-top: 0px !important;padding-top: 0px !important;background-color: #136D6B !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_id=”parels-van-planten”][vc_row full_width=”stretch_row” css=”.vc_custom_1733324177690{margin-top: 0px !important;padding-top: 75px !important;padding-bottom: 75px !important;background-color: #FFFFFF !important;border-radius: 35px !important;}”][vc_column][vc_row_inner content_placement=”middle” gap=”35″][vc_column_inner width=”1\/2″][vc_custom_heading text=”Het begon allemaal in 1982…” font_container=”tag:h1|text_align:left|color:%23000000″ google_fonts=”font_family:Josefin%20Sans%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal” css=””][vc_column_text css=””]What began as cultivating houseplants grew into a passion for blooming gems. Since 1994, we\u2019ve focused on these exceptional plants. Difficult to grow, but oh so special \u2013 just the way we like it. We believe in creating an assortment that truly stands out and continues to surprise. <\/p>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1733927052204{padding-top: 25px !important;padding-right: 25px !important;padding-bottom: 25px !important;padding-left: 25px !important;background-color: #F8F8F8 !important;border-radius: 5px !important;}”]Alta-nova<\/strong>(~altanoveren<\/em>)<\/p>\n

Alta<\/strong>: high; we (the Hoogendoorn<\/strong>family) strive for the highest quality<\/em> in products, processes and relationships<\/p>\n

Nova<\/strong>: new, star, bright and progressive<\/em><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”90″ img_size=”full” css_animation=”fadeInRight” css=””][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1733324150153{margin-top: 0px !important;padding-top: 0px !important;background-color: #136D6B !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row full_width=”stretch_row” css=”.vc_custom_1733926597089{margin-top: 0px !important;padding-top: 75px !important;padding-bottom: 75px !important;background: #FFFFFF url(https:\/\/altanova.nl\/wp-content\/uploads\/2024\/12\/milieu-1.jpg?id=624) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;border-radius: 35px !important;}”][vc_column][vc_row_inner content_placement=”middle” css=”.vc_custom_1733926194262{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner][vc_custom_heading text=”SUSTAINABLE CULTIVATION WITH IMPACT” font_container=”tag:h1|text_align:left|color:%23FFFFFF” google_fonts=”font_family:Josefin%20Sans%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal” css=””][vc_column_text css=””]At AltaNova, it’s not just about growing, it’s about giving. We add value – not only to our products, but also to the world. With respect for nature and the environment, we make conscious choices to grow carefully selected quality plants. Together, we create blooming dreams<\/em>. <\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”top” gap=”35″ css=”.vc_custom_1734535013552{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner width=”1\/3″][vc_single_image image=”628″ img_size=”full” css_animation=”fadeIn” css=”.vc_custom_1733926438615{margin-bottom: 0px !important;}” image_hovers=”false” el_class=”home-icons”][vc_column_text css=”.vc_custom_1751012575831{margin-top: 15px !important;}”]In Berkel en Rodenrijs werken we met een \u2018gesloten\u2019 watergeefsysteem, waardoor voedingsstoffen op de kwekerij blijven en niet in de natuur terechtkomen.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”630″ img_size=”full” css_animation=”fadeIn” css=”.vc_custom_1733926871067{margin-bottom: 0px !important;}” image_hovers=”false” el_class=”home-icons”][vc_column_text css=”.vc_custom_1733926877583{margin-top: 15px !important;}”]We minimize the use of crop protection products. <\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”631″ img_size=”full” css_animation=”fadeIn” css=”.vc_custom_1733926900010{margin-bottom: 0px !important;}” image_hovers=”false” el_class=”home-icons”][vc_column_text css=”.vc_custom_1733926890008{margin-top: 15px !important;}”]We are mindful of what happens to our packaging when it\u2019s no longer in use. That\u2019s why our pots are made from 99% recycled plastic, with no added dyes, ensuring they can be recycled again. Our labels are made from 100% recycled materials. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”top” gap=”35″ css=”.vc_custom_1734535003045{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner width=”1\/3″][vc_single_image image=”632″ img_size=”full” css_animation=”fadeIn” css=”.vc_custom_1733926946894{margin-bottom: 0px !important;}” image_hovers=”false” el_class=”home-icons”][vc_column_text css=”.vc_custom_1733926964103{margin-top: 15px !important;}”]To reduce environmental impact, we shorten supply chains wherever possible. <\/span>
\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”633″ img_size=”full” css_animation=”fadeIn” css=”.vc_custom_1733926978572{margin-bottom: 0px !important;}” image_hovers=”false” el_class=”home-icons”][vc_column_text css=”.vc_custom_1733926986390{margin-top: 15px !important;}”]We aim to create a pleasant work environment at every location, where people feel at home and are not afraid to make mistakes.<\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”634″ img_size=”full” css_animation=”fadeIn” css=”.vc_custom_1733927006324{margin-bottom: 0px !important;}” image_hovers=”false” el_class=”home-icons”][vc_column_text css=”.vc_custom_1733927014258{margin-top: 15px !important;}”]All our products must be registered or certified. Retailers also set increasingly high standards, and transparency is key. To meet these standards, we are MPS-A, MPS-GAP, MPS-SQ, and MPS-GRASP SEDEX certified. Visit www.volgjebloemofplant.nl for more information. AltaNova\u2019s MPS number: 601618. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1733409681966{background: #136d6b url(https:\/\/altanova.nl\/wp-content\/uploads\/2024\/12\/home-bg-row5.jpg?id=361) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_id=”row5-parels-van-planten”][vc_row full_width=”stretch_row” css=”.vc_custom_1733323269644{padding-top: 75px !important;padding-bottom: 50px !important;}”][vc_column][vc_row_inner content_placement=”middle” gap=”30″][vc_column_inner width=”1\/2″][vc_single_image image=”604″ img_size=”full” css_animation=”fadeIn” css=”.vc_custom_1733922438309{padding-bottom: 20px !important;}” image_hovers=”false”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_custom_heading text=”CONTACT” font_container=”tag:h1|text_align:left|color:%23FFFFFF” google_fonts=”font_family:Josefin%20Sans%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal” css=””][vc_column_text css=”.vc_custom_1733924652579{padding-right: 25px !important;}”]With our main crops, we belong to the top of the market. For each crop we make a conscious choice: can we grow it naturally under the favorable conditions in Portugal? As a premium grower, we focus on delivering the right quality for each segment, thus realizing our vision of Blooming Dreams<\/em>. <\/span><\/p>\n

Curious where you can purchase our plants? Or would you like to get in touch? We\u2019re happy to help. <\/span><\/p>\n

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